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| Author: Jason Ciment |
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Overview of Main Content (BODY) Section of any HTML Content Page: The body of your page refers to all the content that appears on the web page that the viewer actually sees. From a technical perspective this content is placed between the opening and closing commands. How the content appears can be controlled either inside the body itself or externally using stylesheets and/or javascript. This section tells you what items to consider.
Timetable: Day 2 (Learn about it), Day 3-8 (Apply it)
Four things you will have to consider about your keywords inside the :
- How many times your keywords appear relative to total content
- What html coding is wrapped around each keyword
- Where the keywords appear inside the body (ie. top to bottom)
- How natural your content reads to the human eye
Another way of describing keyword considerations per page:
- Closeness - How close keywords in your search phrases are to each other. For a 2-word phrase like "ecommerce software", the words should be next to each other, rather than "I want software to manage my ecommerce store".
- Placement - Where your keywords appear on the page. Top of the page is best and perhaps even on the bottom too.
- Density - How many times your keyword phrases appear on the page in relation to the rest of the text on the page. A good ratio is 3-7%.
- Frequency - How many times the keywords appear on each page.
A review of the Page Structure concept: The first text on the page should consist of any of 3 keywords you plan on highlighting for that page. Write up a small blurb about the page and post this at the top of the page with keyword rich text. When you can, throughout your page; bold, italicize, and underline each keyword at least one time. Do this as naturally as possible making it flow with the rest of the content, Google algorithms are starting to pick up on this so don't "force" the tags. The more you integrate keyword rich text with your content the better you'll get at it. At the bottom of each page add your keywords in the copyright so that it looks natural (this is a trick done by many professional optimizers).
Last Point on Page Content is Freshness and Updated Content: MSN especially looks for newer, fresh content on your web site. There are a variety of techniques, both manual and automated to add fresh content to your site. We will highlight a few of them.
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