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| Author: Jason Ciment |
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One of the most crucial ingredients of a successful optimization campaign is getting other contextually relevant sites to both link to your site and to use keyword rich anchor text links too when linking to your site.
This section describes a few DIRECT approaches to getting quality inbound links including:
- Buying links
- Trading links
- Asking for links
- Building a link exchange directory
A link exchange directory is where you host a directory of other web sites on your own web site and hopefully if your directory has any Google pagerank, other sites will do two things:
- Register their site in your directory
- Put a link to your site on their site (either a link directory or a web page)
It is worth noting that with reference to incoming links overall, some engines still work on a quantitative basis so that the more incoming links you have (whether contextually relevant or not) the more power they ascribe to your site. So the strategies outlined here can also work if you are just interested in obtaining massive amounts of incoming links.
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