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| Author: Jason Ciment |
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Contact Other Sites Requesting a Link to Your Site
Timetable: Each day or once a week depending on your interest.
There are a variety of ways to find these "linking partners". The rule of thumb has two rules of thumb. The more personal your relationship with the linking "prospect" the more likely the prospect will become a linking "partner". The 2nd rule is that the more prospects you contact, the more partners you will produce. Basically, you will have a constant tension between the amount of time it takes to find and reach each prospect and the amount of prospects that turn into partners. It goes without saying as well that just having a linking partner is not enough. You need the right linking partner – that means a relevant link from a valued, authoritative site.
There are 4 ways to find and contact other sites: Do it yourself one by one, use software to automate the task, by links from 3rd parties or participate in link exchanges.
If you go the manual route, it's just time consuming but practically the most rewarding. Quite simply, just go to Google or Yahoo or MSN and type in some keyword searches for sites similar to yours. Then visit the sites and either call (preferred) or email them with a request to link to your site.
I've included a great set of attachments which highlight some advanced search techniques to improve your Google query ability.
For a list of search terms to use in search queries to find sites that accept site submissions, click here.
For examples of search engine shortcuts, click here
As well, you can see some sample letters you can modify to invite people to link to your site. Check the following pages online:
Sample Letter #1
Sample Letter #2
If you try the automated route of inviting people to link to your site, then do it with the understanding that you will have to be a little less personal. The good part is that with the right software, you will be able to pitch many more prospects.
For a list of Software sites to Automate the Request/Approval process click here
A 3rd way to find linking partners is to pay them. Here you get the added advantage of having someone else do the legwork of finding linking partners. The only bad part is that it costs a lot of money. Both to pay the 3rd party broker and because linking partners here expect to be paid more often than sites you contact on your own. You can buy links from other web sites or even link brokers online like http://www.Text-Links-Ads.com.
For a more detailed list of brokers and places to buy/trade links, click here
A 4th way to find linking partners is to participate in a Link Exchange. This is the least favorite method of obtaining inbound links, mostly because it is so transparent to the search engines. You are best off if you participate in a 3 way link exchange so that you avoid having a direct link to the site linking to you.
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