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| Author: Jason Ciment |
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Overview of the Social Bookmarking Phenomena
Basically
this is a really great link building strategy. When you use a social
bookmarking service and you "Tag" a web page, you are voting for it and
at the same time connecting the page to a particular keyword (ie. The
tag you use). The more people who bookmark your page with the same
keyword, the more likely that page actually matches the keyword/tag
associated with it. This whole tagging concept is not just applied to
pages but to any web content including images, audio files, videos,
powerpoints. There are perhaps 150 tagging repositories where you can
post your content and then tag them. This section illustrates a few
ways to use social bookmarking for SEO purposes.
Timetable: Day 24,31,38,45,52,59,66,73,80,87,94,101,108,115
Image syndication:
Almost
every blogger has custom images they use within their blog. Why not
generate traffic and one way links though them? Flicker
(http://www.flickr.com/) does just that. By uploading and tagging your
images to Flickers website, you are able to send links back to your
blog without having to do a lots of work.
Below are a few image sites you should post images to.
- http://www.photoblogs.org
- http://www.smugmug.com
- http://www.buzznet.com
- http://www.photosite.com
A list of image directories to submit your images to are also listed here.
Podcasting syndication:
Podcasting is a great way generate buzz about your blog and
products. In addition, you get to submit your podcast to the the major
podcasting search engines and directories which results in more one way
links to your site.
Starting a podcast has never been easier.
The first thing you need to do is download a program to capture your
voice and convert it into a music file (either .wav or .mp3). You can
either buy a program or even download freeware. I've listed some podcasting software options here.
If you use WordPress, you can download a plug in that manages the whole
process of uploading an MP3 podcast right onto your web site and
posting the podcast just like a regular blog posting.
Once
you've got your first podcast created you will need to create a web
directory to store your podcast files. I suggest you use a keyword rich
directory name along with the word podcast so you know what is inside
this directory.
The next step is to register your podcasting
directory with podcast sites and podcast directories. There is software
you can use to register your site with many podcast directories. You
can also add the podcast directories to your web directory submission
software and use that for adding your podcasts to directories.
A list of podcasting directories to submit your podcast
to are also listed here. Here's the process to follow each time you
load a podcast online (either you used an ftp program like Cuteftp or
LeapFtp OR you used the plugin for WordPress):
- Run the XML sitemap generator to update your XML sitemap
- Each
time you load a new podcast you "ping" those sites letting them know
there is a new podcast up to review or download or listen to. There are
two ways to ping these sites. You can do it manually at pingoat.com or
you can use special pinging software. As well, if you load a podcast
through a WordPress posting, WordPress will automatically ping any
sites listed in the pinging area of WordPress.
Timetable: Day 23,30,37,44,51,58,65,72,79,86,93,100,107,114,
Video syndication:
This
is basically the same concept as podcasting syndication. The only
difference is you are submitting your videos to different directories.
What you need for videocasting is the following:
- Software to make a video
- A list of videocasting sites and directories on which to list your videocasting feeds
- Software to list your videocasting feed URL
- Software to ping the directories each time you upload a new videocast
A list of directories to submit your videocast too are also listed here:
http://www.seotimetable.com/article-directory_videocasting.htm
Myspace (this really requires a separate course because it is so vast)
Timetable: Day 25,32,39,46,53,60,67,74,81,88,95,102,109,116
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