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| Author: Jason Ciment |
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Overview Of "Keyword Rich Content" and Your Web Pages.
Now that you have completed your keyword pyramid and identified the keywords you need to target in your SEO campaign, the next step is to create as many unique web pages for each of the keywords. This section describes the optimal way to insert the keywords you are optimizing into the content of these pages. The reason this section is so crucial is because the search engine algorithms are mathematical creatures by their nature and the content of each web page has a mathematical structure as well which these algorithms measure. The algorithms consider things like how many times you write each keyword, and if the keyword is in a headline or bold or italicized. This section covers all the major parameters you have to be sensitive to when writing your keyword rich content pages.
Timetable: Day 2 (Learn about it), Day 3-8 (Apply it)
Keyword placement is the process of taking the search terms you identified in your Keyword Pyramid and writing them into the content of your web pages. There are 2 primary tactics that govern this process of creating and organizing keyword rich content:
- What keyword related content you put into each page, AND
- Where you put the keyword rich content on the page
This is a brief summary of the keyword related items to consider when constructing each web page for optimization purposes:
- Title of web page
- Meta-tags (Content, Description, Author)
- Headers (h1,h2,h3)
- Font Styles (Bold, Italic, Underline, Emphasize, Strong)
- Bulleted Lists (ul/li, ol/li)
- Links (Anchor text, Link title tag)
- Images (How to name your images, Alt tags)
- Copyright Text
- Comment tags
- Keyword Density
- Keyword Stemming
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