I want to review once again this concept because it is slightly hard to grasp.

You do keyword research to uncover the following items:

• Your most desired search phrase to get a #1 ranking for (ie. your "Primary Keyword". This is probably the search phrase that is both most competitive (because other sites also want top ranking for this keyword phrase) and most relevant to your site (because it is directly related to what you are trying to sell). This phrase will be at the top of your keyword pyramid.
  
  
• All keywords related to your site - ie. Your entire keyword pyramid.
  
  
• The top search phrase that is the most relevant to your site and least competitive (ie. your "Blogging Keyword"). You will use KEI from WordTracker most likely to find this phrase. This phrase will be somewhere near the bottom of your keyword pyramid.

You will then take a two pronged approach to keyword domination. We call this two pronged approach, Simul-Phase SEO because instead of concentrating all your efforts on one set of keywords as many other strategies advise, we help you concentrate your efforts on TWO sets of keywords at the same time.

Primary Keyword Phase:
The first keyword phrase you start targeting in the Simul-Phase SEO process is the one for which you will optimize your "on page" content because it is the most competitive and most relevant. All directory listing efforts will center on this same search phrase (usually in the description text used in each directory submission). You will learn how to do this below.

Blogging Keyword Phase:
You will use the 120 Day Blogging System to start blogging with content related to your "Blogging Keyword". As that keyword starts to get top ranking you start using keywords on upper levels of your pyramid in your blog content until you finally reach your Primary Keyword – and your keyword worlds collide into top rankings for ALL your keywords.

In sum, you can think of the Simul-Phase SEO process as a bottom-top and top-bottom strategy with the end result being that ALL your keywords in the keyword pyramid get ranked in the search engines.